A personal holding company for the life I'm building on purpose — capital, craft, and the pursuits worth doing properly. Everything learned on the way to becoming a Salesforce Architect shows up everywhere else here — structure, endurance, discipline, and the drive to never quit.
Always advance. Never retreat.
Not a single business — a set of disciplines I'm serious about, held under one name. Each one gets built like it matters, because it does.
CraftThe systems thinking behind the day job, pushed further — the parts of the platform worth geeking out on past 5pm.
See the work →A real 16′×16′ frozen ice sheet, built into a first-floor room of the house.
Follow the build →
DevelopmentBuilding better players and better habits, on and off the ice.
See the program →
FandomFollowing Vegas hockey — gamedays, the arena, and a fanbase that shows up.
Go to the games →
On the RoadA Model S and a Model X, both blacked out — living with two EVs day to day.
See the cars →
The GarageA rock crawling build, one modification and one trail at a time.
Open the garage →Risk, process, and the long unglamorous work of trading a plan instead of a hunch.
Enter the desk →Red 30 sits dead center on the wheel — even money odds dressed up as a sure thing. It's a decent metaphor for most of what's in here: trading, building, training. None of it is guaranteed. All of it rewards showing up prepared, managing the downside, and playing the long game instead of the single spin.